Mitől lett olyan népszerű a pisztácia?

Pistachios have always been a speciality, because - let's face it - they are not the cheapest snack. But in recent years something seems to have changed. Or don't you feel the same? Pistachios have suddenly become the focus of gastronomic attention for one reason. We know that you know that we know what we're talking about: Dubai chocolate.

2023 - a new era for pistachio products

In addition to salty pistachios and pistachio ice cream, in recent years another speciality has joined the ranks - Dubai chocolate. You'll remember when something hit the internet in late 2023 and suddenly everyone started talking about this special name and even more special looking sweet. Anyone who isn't a fanatic TikTok consumer, or perhaps isn't on Instagram, might not have known what it was all about at first, but the arrival of the trend was probably something no one could have missed. But how did it all start?

With a simple video shared by a user in Dubai of himself eating a special pistachio cream chocolate. And why has this captured people's imagination? Not only is the Dubai chocolate amazingly delicious, but with its rich green filling, it also looks very desirable. It's no coincidence that the video went viral in an instant, racking up over 90 million views in just six months. This probably did not hurt the career of this particular TikTokker, but it also put pistachios in the spotlight.

Is pistachio a luxury?

For ordinary people, pistachios are somewhere between accessibility and luxury. It's always been more expensive than other crunchies, but the secret is not just in that. Almonds, hazelnuts, peanuts or walnuts are all similar in that they are relatively hard, and in addition, hazelnut or walnut trees can be found in many gardens at home. But pistachios are not only exotic in origin, they are also unique in colour and texture.

Pistachio treats in our magic café

The Dubai chocolate craze is sure to draw attention to one thing. It's that pistachios can be used in so many different, creative ways, so while pistachio ice cream is still a must, they can be used in other desserts too. Here at The Magic magic café Fairy Dreams are a key ingredient in our cheesecake, while in our special dessert, The Magic Secret, they are made into a hot pistachio sauce. Try it yourself!